Gallery 08 - Business Card
Be sure to participate in the discussion for this gallery when it is available - you'll be critiquing your own, and two of the other submissions.
Abbie, you have a good start. The photos are color coordinated - that's fun! Your text is fighting against the background. You've used layer effects to try and pop it out, but it doesn't quite work. I suggest creating an area on your business card that is dedicated to the text - unobstructed. Pull colors from the image, and repeat them between the front and back to unify them. It will make for a much cleaner and easier to read card.
Abbigail, this is a beautiful business card. My only suggestions would be to use repetition to unify the front and back more - like the splash of watercolor. You need to center your text and rectangle better. I would pull the information a little closer together so they look like a family (proximity).
Ben, this looks like a good start. A few suggestions: 1) make your image look like it is a part of the card, rather than just pasted in. It could use some camera raw work. Repetition from front to back helps unify the card - such as repeating the Myriad Pro font on the text, and the color scheme from the front.
Brandon, this looks very professional in every way, except for one little item. Your red sphere is so close to DJ Nielsen that you've created a visual tangent - a touching point. Move the red circle to the left just a little. My opinion - for what it's worth - but that may be what you wanted there - a visual tangent is one way to pull your eyes to a particular point in the image.
Cali, your card design is beautiful. I have only one suggestion - some of your floral patterns are so subtle they aren't seen unless you really look hard. I would suggest contrasting them just a touch more.
Daniel, this is a great start. Green and red are pretty close to the same value, so you need to make one darker in order to make the other pop out more. I've darkened the green in my feedback. The image of the man holding the trout looks a little stretched - you'll want to fix that. I didn't fix them in my feedback, but watch out for visual tangents - where objects and edges are almost touching.
Elise, you've got a good start. Suggestions: Use value (lightness or darkness), and size to create a message hierarchy. Use repetition from front to back to unify the card (example, use italics on both). Sometimes a slight gradient will add a little pizzaz to an otherwise flat surface. Alignment - In my suggestion, I've used that "magic square" that John McWade talked about in his video, and carefully aligned everything around that - I left the guidelines on so you can see. I changed the blending mode of your statesman logo layer to "multiply" to get rid of the white square around it.
Your card is beautiful, Froylan. I would suggest a couple things. Stick with two fonts - three at the most (which would work here because one of the fonts is the iconic "F"). If you frame the photo, be careful to match the width of the frame edges - or take the picture to the edge of the card. One way to make the scene look like it's broader than the card is to repeat a small edge of the photo on the right side.
Jacqueline - you've got a good start here. I would suggest softening the texture so it doesn't compete so much with your message.
Good start, Jenny. Suggestions - repetition - repeat the colors in a lighter tint to repeat the darker colors on the right side of the front. Then repeat on the back side of the card. The white stroke around the initials repeats the white used in your design. I'd center each of the text blocks on the front side within their color block. I'd add your name to the back side of the card, too.
Joseph, this looks very good. I have a few suggestions to provide unity between the front and back of the cards. I repeated your strong left alignment from the front on the back. I made sure things aligned well from front to back. I fudged on your magic square just a little to give your text more breathing room. I bolded your name on both sides to give a stronger message hierarchy.
Kaitlin, your card is well designed. Just a couple suggestions to make it pop more. Take your photo into camera raw and bring out the beauty in it. Repeat the colors in the photo on the back somehow. Be careful about using the character panel to condense text - it makes it hard to read.
Kevin, your card is clean and well designed. I would use a mask and gradient to fade the background so your text is more readable. I'd use the proximity principle to pull families of text closer together. Nice work!
Well done, Kolby. My only suggestion would be to pull a guide from the ruler and line up the Cami Hales text family with the information text below it.
Hi Krista. This one is unique - good starting point. The main purpose of a business card is to give it to someone so they can contact you - but yours didn't have any contact information. Black contrasts better with the pastel colors you've used. Some images might help a little, too.
Very clean and professional. My only suggestion, Lindsay, would be to move all your text to the left just a bit - so none of it gets too close to the edge of the card.
Well done, Mariah. I have only one suggestion, and that is to soften the edge where the sunflower stalk ends. But that's just my opinion. It works your way, too.
What an interesting design, Quinn. A couple design suggestions: The electric font is a little harder to read. All caps are a little harder to read. I didn't have that font, but I would use it on your name to make your name bolder and larger than the rest of the text. Since your grid is green, I changed the font to a similar, darker green. Then to make it pop, I made the circuit its opposite color - red. I lightened the grid on the front, and darkened it some on the back.