Lesson 3 - Objective 8 (Thursday)
B03-08 Principles of Design: Contrast, repetition, alignment, and proximity
Objective:
In lesson 2, you had reading assignments about Contrast, Repetition, Alignment, and Proximity, which are four basic principles of design. What is design? Design is the thought, purpose, planning, or intention behind any creation. It determines the look and functioning of a creation. Graphic designers create graphics that have a purpose or function, and use basic principles and elements of design to effectively achieve that purpose or function. Consciously considering these principles will help you avoid creating "crap." So as you create graphics in Photoshop or other tools, go through these in your head. "How have I used contrast? Repetition? Alignment? and Proximity?"
Have a quick read of this short article: http://www.presentationzen.com/chapter6_spread.pdf
Please take time to read through each of the following presentations about Contrast, Repetition, Alignment, and Proximity. They are visual reviews of what you've learned in lesson 2's reading assignments.
- text
In lesson 2, you had reading assignments about Contrast, Repetition, Alignment, and Proximity, which are four basic principles of design. What is design? Design is the thought, purpose, planning, or intention behind any creation. It determines the look and functioning of a creation. Graphic designers create graphics that have a purpose or function, and use basic principles and elements of design to effectively achieve that purpose or function. Consciously considering these principles will help you avoid creating "crap." So as you create graphics in Photoshop or other tools, go through these in your head. "How have I used contrast? Repetition? Alignment? and Proximity?"
Have a quick read of this short article: http://www.presentationzen.com/chapter6_spread.pdf
Please take time to read through each of the following presentations about Contrast, Repetition, Alignment, and Proximity. They are visual reviews of what you've learned in lesson 2's reading assignments.
Presentation: Contrast in Graphic Design. Please read through this!
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Presentation: Repetition in Graphic Design.
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Presentation: Alignment in Graphic Design
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Presentation: Proximity in Graphic Design
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Now watch these practical applications of graphic design by John McWade. As you watch each of them, think in terms of how he has used contrast, repetition, alignment, and proximity. Can you see any of these principles being put into action?
Video: John McWade - Silhouettes. (0:46)
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Video: John McWade - Supersize it! (4:23)
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Video: John McWade - The Power of Empty Space (6:17)
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Video: John McWade - Sprites (0:27)
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